Texas Transportation Institute
Texas A&M University System
Research. Service. Results.
2008 Texas A&M AgriLife Conference
Agriculture is Life! Coming Together to Tell our Story
Program
[Updated December 18, 2007]
| MONDAY, JANUARY 7, 2008 | |
|---|---|
| 10:00 am - 5:00 pm | Conference Registration 1st Floor, Rudder Tower |
| 10:00 am - 1:00 pm | Council of Agricultural Administrators Convener: Jim Clark 205 MSC |
| 11:00 am - 1:30 pm | Texas AgriLife Research Unit Heads Meeting (Resident Directors, Agriculture and Life Science Dept Heads) Convener: Mark Hussey 206 MSC |
| 11:00 am - 5:00 pm | "Ask about the TAMU Libraries" Convener: Nancy Duran 1st Floor, Rudder Tower |
| 12:00 noon - 5:00 pm | Refreshments 507 Rudder |
| 12:00 noon - 5:00 pm | "Agriculture is Life!" Photography Exhibit Coordinated by Agricultural Communications 1st Floor, Rudder Tower |
| 1:00 pm - 3:00 pm | AgriLife Extension Management Team Meeting Convener: Margaret Hale 701 Rudder Tower |
| 1:00 pm - 3:00 pm | Texas Beef Workers Convener: Jason Cleere 502 Rudder |
| 1:00 pm - 4:00 pm | Undergraduate/Graduate Student Poster Competition Rudder Exhibit Hall (set-up and judging) |
| 1:00 pm - 2:00 pm | Check-In for Poster Competition |
| 2:00 pm - 4:00 pm | Judging of Posters |
| 1:00 pm - 5:00 pm | Support Staff Symposium  Keynote Address: "Dispute Resolution in the Workplace" Employee Development Workshops |
| 1:30 pm - 3:30 pm | Council of Resident Directors Convener: Don Robinson 206 MSC |
| 1:30 pm - 5:00 pm | College of Agriculture and Life Sciences: Teaching General Session Theme: Student Recruiting and Pedagogy 301 Rudder Welcome Dr. Elsa A. Murano, Dean, College of Agriculture and Life Sciences, Texas A&M University Concurrent Sessions Inquiry-based Strategies for the Classroom Dr. Kim Dooley and the College Quality Enhancement Program Council 301 Rudder Writing and Implementing Surveys Debra Fowler, Center for Teaching Excellence and Representative from Measurement and Research Services 302 Rudder Break 301 Rudder Concurrent Sessions Developing Effective Rubrics Prudence Merton, Center for Teaching Excellence 301 Rudder Student Recruiting and Marketing Initiative Edward Romero, Assistant Dean and Director of Office of Student Diversity and Jason Cook, Director of Communication and Marketing, Texas A&M AgriLife 302 Rudder |
| 2:00 pm - 3:00 pm | Small Grains Workers Convener: Gaylon Morgan 205 MSC |
| 2:00 pm - 5:00 pm | Ecosystem Science and Management Extension Program Unit Meeting Convener: Charles Hart 303 Horticulture/Forest Science Building |
| 3:00 pm - 5:00 pm | Physiology of Reproduction Workshop Convener: Marcel Amstalden 504 Rudder |
| 3:00 pm - 5:00 pm | Texas AgriLife Extension Rainwater Harvesting Task Force Convener: Bruce Lesikar 707 Rudder |
| 3:00 pm - 5:00 pm | Texas Pasture and Forage Work Group Convener: Larry Redmon 502 Rudder |
| 3:30 pm - 5:30 pm | Extension Regional Program Directors Session Convener: Judy Warren 501 Rudder |
| 3:30 pm - 5:30 pm | District Extension Administrators/County Extension Directors/Military Program Administrative Meeting Convener: Sharon West 701 Rudder |
| 5:00 pm - 6:00 pm | AgriLife Research Faculty Association Annual Meeting Convener: Tom Welsh 401 Rudder |
| 5:30 pm - 7:00 pm | Teaching/Research/Extension Administrative Heads Meeting Convener: Elsa Murano 110 Koldus |
| 6:00 pm - 8:00 pm | Texas Cooperative Extension Specialist Association Social Dinner Convener: Dean McCorkle C&J BBQ, Bryan |
| TUESDAY, JANUARY 8, 2008 | |
| 7:30 am - 5:00 pm | Conference Registration 1st Floor, Rudder Tower |
| 7:30 am - 8:15 am | "Ask about the TAMU Libraries" Convener: Nancy Duran |
| 8:00 am - 5:00 pm | "Agriculture is Life!" Photography Exhibit 1st Floor, Rudder Tower |
| 8:15 am - 5:00 pm | "Agriculture is Life!" Keynote General Session Rudder Theatre Welcome and Introductions State of the Program Address Vice Chancellor Elsa A. Murano Congressman Chet Edwards (invited) Commissioner Todd Staples Improving the Quality of Life of Guatemalan Farmers through the Borlaug Institute's Food for Progress Project Esperanza Hernandez, Mayan farmer and leader of IJATZ Cooperative in Solola, Guatemala Texas A&M's project is helping Mayan farmers in the poorest areas of Guatemala diversify, process, and sell their crops through technical assistance and training. Esperanza will tell the story of how this agricultural development project has transformed their lives and helped them survive very difficult times after enduring social, economical, and environmental crises.
Networking BreakExhibit Hall Award Presentations 2007 Texas A&M Distinguished Texan in Agriculture Awards Student Research Poster Awards Vice Chancellor's Awards in Excellence Networking Luncheon G. Rollie white Coliseum The Essence of a Brand Steve Moore, Chief Marketing Officer and Vice President for Communications, Texas A&M University A brand is more than a logo or a nice advertising campaign. It captures the essence of the organization—its past, present and future. Hear about Coca-Cola, one of the world's most popular brands, and the development of the new Texas A&M University brand.
"We're Life!" The Foundation of the College of Agriculture and Life SciencesJason Cook, Director of Communications and Marketing, Texas A&M AgriLife Building upon the Agriculture is Life! brand foundation, the College of Agriculture and Life Sciences is embarking upon a We're Life! positioning strategy and undergraduate recruiting campaign. See how the creative work spotlights the departments and serves as a starting point for future marketing initiatives.
Networking BreakExhibit Hall Agriculture is Life!: Telling our Story in the 21st Century Jason Cook, Director of Communications and Marketing, Texas A&M AgriLife The world of communications and marketing is changing almost on a daily basis. How can we take advantage of new methods and technology to spread our Agriculture is Life! story in an increasingly challenging marketplace?
Embracing Branding Technology: Content Management SystemAlan Kurk, Web Communications Manager, Texas A&M AgriLife In the Web world, people say that "content is king." Hear how we can leverage our wealth of content to recruit new students and clients and educate our constituents through the use of new technology.
Closing CommentsElsa A. Murano, Vice Chancellor and Dean |
| 5:30 pm - 7:00 pm | Conference Welcome Reception Rotunda, George Bush Presidential Library (includes library admission to new exhibits) In celebration of its 10th Anniversary, the George Bush Presidential Museum reopened its doors to the public on Saturday, November 10th following a comprehensive six-month, $8.3 million renovation to the 21,000-square foot facility. Don't miss this opportunity to see all of the new and thoroughly interactive museum exhibits. |
| WEDNESDAY, JANUARY 9, 2008 | |
| 7:30 am - 10:00 am | Conference Registration 1st Floor, Rudder Tower |
| 8:00 am - 5:00 pm | "Agriculture is Life" Photography Exhibit 1st Floor, Rudder Tower |
| Texas AgriLife Research and Extension Agencies: General Sessions | |
| 8:30 am - 12:00 noon | AgriLife Research: Serving Texas and the World through Science and Technology 210 MSC Welcome William A. "Bill" Dugas, Deputy Director, Texas AgriLife Research State of the Agency Mark Hussey, Director Dr. Hussey will discuss his vision for the agency, provide an update on programs and fiscal status, highlight key achievements by our faculty, and overview key aspects of the re-naming and re-branding of the agency.
AgriLife Research and Development with our PartnersBill McCutchen, Associate Director Importance of Intellectual Property and Industry Relations for Conducting Research within AgriLife Research: Lessons Learned and Current BioEnergy Initiatives across Texas AgriLife Research and the Office of Technology Commercialization.
BreakSerpentine Lounge (Outside of 201 MSC) Invited Guest Speaker TBD A guest speaker, representing one of our key partners, will discuss selected aspects of partnering with the agency.
Be the BrandJason Cook, Director of Communications and Marketing, Texas A&M AgriLife What is the most effective marketing tool for AgriLife Research? Our own faculty and staff. We'll set the stage for learning how to be—and use—the new Research brand and communicate our tremendous impact across the state and country.
Presentation of Faculty Fellow AwardsMark Hussey Adjourn |
| 8:00 am - 11:30 am | AgriLife Extension Service: Improving Lives. Improving Texas. Rudder Theatre Welcome Edward G. Smith, Director, Texas AgriLife Extension Service Introductions of New Faculty State of the Agency Address Edward G. Smith, Director Dr. Smith will report on the state of the agency and look ahead to the benefits of a family brand and single identity for Extension. He'll spotlight accomplishments under the Extension strategic plan, as well as key agency goals and his own goals as CEO.
Be the BrandJason Cook, Director of Communications and Marketing, Texas A&M AgriLife What is the most effective marketing tool for AgriLife Extension? Our own faculty and staff. We'll set the stage for learning how to be—and use—the new Extension brand and communicate our tremendous impact on the state.
Epsilon Sigma Phi Awards PresentationBreak Exhibit Hall Superior Service Awards Presentation Extension in the City Award Presentation Partnership Awards Presentation Closing Remarks |
| 11:30 am - 1:00 pm | Luncheon with Extension Award Recipients (OPTIONAL - $17 charge) Coordinator: Suzanne Deatherage 224 MSC |
| 12:00 noon - 5:00 pm | Refreshments 704 Rudder |
| 12:00 noon - 2:00 pm | Animal Science Department Faculty Luncheon and Meeting Coordinator: Grace Glenn 126 Kleberg |
| 12:00 noon - 5:00 pm | Agricultural Communications Unit Meeting Coordinator: Elizabeth Gregory University Apartments Community Center Meeting Rooms |
| 1:00 pm - 2:00 pm | District Extension Administrators/County Extension Directors/Military Program Administrative Meeting Coordinator: Sharon West 701 Rudder |
| 1:00 pm - 3:00 pm | Soil and Crop Sciences Luncheon and Annual Departmental Meeting Coordinator: Carol Rhodes 101 Heep |
| 1:00 pm - 5:00 pm | Support Staff Symposium Employee Development Workshops |
| 1:00 pm - 5:00 pm | Family and Consumer Science Leadership Meeting Coordinator: Judy Warren 707 Rudder |
| 1:00 pm - 5:00 pm | Entomology Annual Faculty, Staff and Student Meeting Coordinator: Teresa Gold 103 Minnie Bell Heep |
| 1:00 pm - 5:00 pm | Wildlife and Fisheries Extension Program Unit Coordinator: Michael Masser 213 Nagle |
| 1:30 pm - 3:00 pm | Plant Pathology Faculty Meeting Coordinator: Karen Hodges 112 Peterson |
| 1:30 pm - 5:00 pm | Biological and Agricultural Engineering Extension Faculty Meeting Convener: Bruce Lesikar 305 Scoates |
| 1:30 pm - 5:00 pm | Ecosystem Science and Management Meeting Coordinator: Chris Wilson 301 Rudder |
| 1:30 pm - 5:00 pm | Texas 4-H Faculty Meeting Convener: Jeff Howard 401 Rudder |
| 2:00 pm - 3:00 pm | Texas A&M Institute of Renewable Natural Resources Convener: Neal Wilkins 110 Centeq |
| 2:00 pm - 5:00 pm | Animal Science Extension Unit Meeting Convener: Pete Gibbs 126 Kleberg West Region Extension Team Meeting Coordinator: Sharon West 302 Rudder South Region Extension Team Meeting Coordinator: Sharon West 502 Rudder East Region Extension Team Meeting Coordinator: Sharon West 504 Rudder North Region Extension Team Meeting Coordinator: Sharon West 709 Rudder |
| 2:00 pm - 3:30 pm | Horticultural Sciences Statewide Faculty Meeting Convener: Tim Davis 102 Horticulture/Forest Science |
| 3:00 pm - 4:30 pm | Plant Pathology and Microbiology Extension Faculty Meeting Coordinator: Yvonne Redmon 112 Peterson |
| 3:00 pm - 5:00 pm | Wildlife and Fisheries Sciences Departmental Faculty Meeting Coordinator: Dawn Miles 104 Nagle |
| 3:30 pm - 5:00 pm | Vegetable and Fruit Improvement Center - Scientist Meeting Convener: Bhimu Patil A120 Centeq |
| 4:00 pm - 6:00 pm | Retirement Reception for Larry Lippke Coordinator: Melanie Mattil 206 MSC |
| THURSDAY, JANUARY 10, 2008 | |
| 8:00 am - 5:00 pm | Refreshments 704 Rudder |
| AgriLife Marketing/Branding Sessions | |
| 8:00 am - 10:00 am | Putting the AgriLife Brand to Work for You Elizabeth Gregory, Assistant Director of Communications and Marketing, Texas A&M AgriLife 701 Rudder A great deal of time during the AgriLife Conference has been devoted to marketing, branding and telling our story. This forum offers an opportunity to roll up your sleeves and dig a little deeper into the new brands, as well as ask questions. |
| 10:00 am - 11:30 am | Exploring iTunesU Diane McDonald, Assistant Director, Texas A&M Division of Marketing and Communications 407 Rudder Texas A&M University has quickly become one of the top destinations on iTunesU. This communications tool offers a new way to tell our story and reach a diverse audience that's always on the go. |
| 10:00 am - 12:00 noon | The Naked Truth: Anatomy of Media Relations Kathleen Phillips, Communications Specialist, Texas AgriLife Research 402 Rudder The days of distributing a press release and waiting for the media to call are no longer. The media landscape is becoming increasingly more competitive and more targeted, which is prompting new methods of media relations. |
| 11:00 am - 12:00 noon | Preparing for the Content Management System Alan Kurk, Web Communications Manager, Texas A&M AgriLife 701 Rudder The new Content Management System is right around the corner. What can you do now to prepare? Meet with the Web Communications group and learn how to make the process as seamless as possible. |
| 1:00 pm - 2:00 pm | Preparing for the Content Management System (repeat of 11:00 am session) Alan Kurk, Web Communications Manager, Texas A&M AgriLife 701 Rudder |
| 1:30 pm - 3:00 pm | Exploring iTunesU (repeat of 10:00 am session) Diane McDonald, Assistant Director, Texas A&M Division of Marketing and Communications 407 Rudder |
| 1:30 pm - 3:30 pm | The Naked Truth: Anatomy of Media Relations (repeat of 10:00 am session) Kathleen Phillips, Communications Specialist, Texas AgriLife Research 402 Rudder |
| 3:00 pm - 5:00 pm | Putting the AgriLife Brand to Work for You (repeat of 8:00 am session) Elizabeth Gregory, Assistant Director of Communications and Marketing, Texas A&M AgriLife 701 Rudder |
| 8:00 am - 12:00 noon | Information Technology Support Symposium Convener: Larry Lippke 601 Rudder |
| 8:00 am - 12:00 noon | Agriculture and Natural Resources Associate Department Heads and Regional Program Directors Coordinator: Rosie Schoenfeld 206 MSC |
| 8:00 am - 5:00 pm | Support Staff Symposium AgriLife Presentation for Support Staff: "To Protect and Promote our New Brands" Employee Development Workshops |
| 8:00 am - 5:00 pm | District Extension Administrators/County Extension Directors/Military Program Administrative Meeting Coordinator: Sharon West 501 Rudder |
| 8:30 am - 10:30 am | Intellectual Property Management and Commercialization: The Texas AgriLife Office of Technology Commercialization Alliance Convener: Bill McCutchen 230/231 MSC Texas AgriLife Research/Office of Technology Commercialization Relationship David Riddle Lessons Learned and Best Practices for BioEnergy Strategic Plan Bob Avant IP Management and Strategy Across AgriLife Research and the Office of Technology Commercialization Peter Schuerman Market Assessment and Business Development Brett Cornwell and Bill Howell Texas Foundation Seed Service and its Role in Commercialization Steve Brown Introducing the new AgriLife Research and Office of Technology Commercialization Website Alan Kurk and Peter Schuerman |
| 8:30 am - 5:00 pm | Texas 4-H Faculty Meeting Convener: Jeff Howard 401 Rudder |
| 8:30 am - 5:00 pm | Family and Consumer Science Leadership Team Convener: Judy Warren 507 Rudder |
| 9:00 am - 11:00 am | Mycotoxin Working Group Conveners: Tim Herrman and Dennis Gross Texas State Chemist Office (445 Agronomy Road) |
| 11:00 am - 2:00 pm | Joint meeting of Council of Resident Directors and College of Agriculture and Life Sciences Department Heads Convener: Don Robinson 110 Koldus |
| 1:00 pm - 5:00 pm | Extension District Office Managers Meeting Coordinator: Sharon West 111 Koldus |
| 2:00 pm - 4:00 pm | Texas Sustainable Agriculture Research and Education (SARE) Advisory Committee Meeting Convener: Monty Dozier 203 MSC |
| FRIDAY, JANUARY 11, 2008 | |
| 8:00 am - 12:00 noon | Refreshments 704 Rudder |
| 8:00 am - 12:00 noon | Extension District Office Managers Meeting Coordinator: Sharon West 410 Rudder |
| 8:00 am - 12:00 noon | District Extension Administrators/County Extension Directors/Military Program Administrative Meeting Coordinator: Sharon West 701 Rudder |
| 8:30 am - 12:00 noon | Texas 4-H Faculty Meeting Convener: Jeff Howard 401 Rudder |
| 10:00 am - 11:30 am | Recreation, Park and Tourism Sciences Extension Unit Meeting Convener: Michael Schuett 709 Rudder |
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