Researcher: Lee Ann Bell

Sponsor: Texas Department of Transportation

The objective of this project is to identify the effectiveness of education programs on awareness of alcohol-impaired driving. A comparative study is being performed to determine if behavior changes as a result of such an active campaign, compared to two locations with no campaign. Researchers are in the process of collecting data, such as call volumes and arrest data, from multiple places to determine the level of impact. Additionally, focus groups have been conducted to obtain feedback and understand the general impression of the campaign and its materials since its inception. The findings will be presented to the local police agencies and citizens.

For more information contact Lee Ann Bell.