Campaign to reduce alcohol-impaired motorcycle operation

July 5, 2012 -

Researcher: Patricia Turner

Sponsor: Texas Department of Transportation

This project addresses the need for educating riders about the importance of not operating a motorcycle under the influence of alcohol or other impairments by raising awareness that impaired riders are far more likely to be killed or seriously hurt. The project expands the use of the impaired riding message, “Drink. Ride. Lose.” developed by TTI as part of the statewide motorcycle safety public awareness campaign.

For more information contact Patricia Turner.

Filed Under: Completed Project