Researcher: Laura Higgins

Sponsor: National Highway Traffic Safety Administration

In the first phase of this project, CTS researchers partnered with the Battelle Memorial Institute to monitor driver speeding behavior through global positioning system (GPS) records and travel diaries. Drivers from the Seattle area represented the urban population, and drivers from the area surrounding Bryan/College Station represented the rural population. From the initial data collection, researchers discovered that there was no single demographic that appeared to be frequent speeders. In phase two, focus groups were conducted in both locations with study participants. Researchers in each study area met with one group of speeders and one group of non-speeders to determine driver attitudes toward speeding, enforcement and motivations to reduce excessive speeding.

For more information contact Laura Higgins.