Motorist awareness of motorcyclists campaign implementation

Researcher: Patricia Turner

Sponsor: Texas Department of Transportation

This project involves public events and outreach in support of the statewide motorcycle safety and awareness campaign. CTS staff developed a wide range of outreach tools, including brochures, posters, billboards, bus wraps, radio and television public service announcements, and a website. Additionally, an educational video to increase driver awareness on how to safely share the road with motorcycles was produced for use in driver education courses, defensive driving courses, and for special events. All materials are available at www.LookLearnLive.org.

For more information contact Patricia Turner.