Tina S. Geiselbrecht

Geiselbrecht, Tina

Program Manager
Associate Research Scientist

Public Engagement Planning
Texas A&M Transportation Institute
Texas A&M University System
505 E Huntland Dr., Suite 455
Austin, TX 78752
ph. (512) 407-1116 Ext. 12116 · fax (512) 467-8971
t-geiselbrecht@tamu.edu

Short Biography

Ms. Geiselbrecht joined TTI in 1995 and has been active in a variety of research projects from a policy and public outreach perspective. Ms. Geiselbrecht has been the lead researcher on several projects that have explored public opinion through the use of stakeholder interviews and focus groups. She has facilitated over 100 focus groups for both internal and external audiences. The subject matter has ranged in scope, including strategic planning, road safety needs, decision-making regarding alternate routes, project implementation and delivery, pricing and new transportation funding options. In addition to focus groups, Ms. Geiselbrecht is an experienced interviewer, having conducted more than 75 different interviews.

Ms. Geiselbrecht is conducting extensive research to support the Policy Research Center of the Texas A&M Transportation Institute. She is the Area Leader for the Public Engagement focus area. Research in this area includes development and testing of outreach materials to produce clear, creative and credible outreach and education materials in a variety of forms that will help to inform and enlighten the state's transportation consumers, and support efforts to build consensus on how best to address the state's transportation needs, and how to pay for those needs. Additional research efforts under the center include implementation of a longitudinal tracking survey of Texans, the design of which facilitates a means to, not only, quantify public opinion of Texans (statewide), but also track the manner in which these attitudes change over time and affect their behavior.

Ms. Geiselbrecht recently completed a legislatively-mandated effort for the Texas Department of Transportation (TxDOT). The work involved facilitating innovation in public engagement to ensure an open and transparent process in developing solutions for congested corridors in four regions across the state. TTI was also directed by the Texas Legislature to conduct an analysis that identifies strategies to maximize toll revenues collected on TxDOT-operated toll roads. Ms. Geiselbrecht led the task that sought public opinion research to understand the public's use of toll roads. This task also included outreach to the trucking community. Ms. Geiselbrecht conducted several interviews with commercial truckers, trucking and logistics companies and freight haulers. Ms. Geiselbrecht recently led an effort to create a virtual open house in conjunction with a traditional project open house for TxDOT. The unique feature of the project was the availability of an online chat with project personnel at various times throughout the duration of the virtual open house. This innovation broadens the reach of traditional public engagement efforts. The work included development of a virtual open house website, videos of project concepts, development of chat and commenting features, a cost analysis and evaluation. A comparative analysis also is being conducted between the open houses.

Ms. Geiselbrecht is leading a task to provide High Speed Rail Outreach support to TxDOT. This has included designing and administering a statewide survey to assess public opinion about rail in Texas. This data will form the basis of the outreach plan. The plan will identify appropriate levels of outreach based on audience and assistance in educating decision-makers, stakeholders and other interest groups about Texas' plans for high speed rail. The task includes development of various outreach tools and strategies.

Ms. Geiselbrecht is working with the Ohio Department of Transportation on the development of a Customer Relations System, including an analysis and assessment of current efforts and the public's reaction to them. These data will be used with input from the department to develop an enterprise system that will enhance customer satisfaction.

Ms. Geiselbrecht has researched driver decision-making when forced with lane closures for the Wisconsin Department of Transportation. This work involved conducting focus groups and surveys of the general public as well as targeting the trucking community. The work resulted in the development of a toolbox for the department with strategies and application for best communicating lane closure information to the public.

Ms. Geiselbrecht also led a research effort to assess the public's opinions and perceptions of the TxDOT Strategic Plan. This effort was the first of its kind undertaken by TxDOT. The work involved moderating focus groups that included a funding allocation activity to determine spending priorities and performance metrics to measure success.

Ms. Geiselbrecht developed TxDOT's first ever Customer Satisfaction Program. One unique component of the program is a "Ride the Road with TxDOT" program that assesses the public's perception of TxDOT's performance against technical measures used by the department.

Ms. Geiselbrecht has extensive experience as a workshop moderator and facilitator. Ms. Geiselbrecht has developed and taught several workshops for the Texas Department of Transportation (TxDOT) based on the research she has conducted. Recently she collaborated on the development and delivery of a pilot workshop for MPO capacity building for the travel demand model process. She has also developed a Public Involvement Training Course for TxDOT. She participated in the development of a series of workshops that focused on the development of toll road projects in small urban/rural areas. Ms. Geiselbrecht has also developed and delivered workshops to TxDOT and other agencies on the economic impacts of toll roads. She also facilitated a discussion group for FHWA that explored issues related to local road safety and the needs of the local technical providers. She has moderated two workshops that focused on the implementing provisions from SAFETEA-LU that link the planning process and NEPA.

Ms. Geiselbrecht led the development of HOT Lane marketing materials that include a video, fact sheets, case studies and technical articles for FHWA. She also co-authored Managed Lanes Cross-Cutting Study, and Managed Lanes: A Primer.

Ms. Geiselbrecht also has expertise in the area of Environmental Justice. She is a member of the Transportation Research Board's Committee on Environmental Justice in Transportation. She has provided technical support to the TxDOT - Austin district in developing a methodology for the analysis of the system-wide effect of toll roads on Environmental Justice populations. In this capacity she provided technical support to a multi-agency work group to build consensus on EJ assessments and methodology.

Education

  • M.A.Geo., Geography, Southwest Texas State University, 2001.
  • B.A., Economic Geography, University of Texas at Austin, 1988.

Experience

  • Program Manager, Public Engagement Planning, Texas A&M Transportation Institute, April 2013 - Present.
  • Associate Research Scientist, Public Engagement Planning, Texas A&M Transportation Institute, September 2012 - Present.
  • Assistant Research Scientist, Mobility Management, Texas Transportation Institute, September 2008 - September 2012.
  • Associate Transportation Researcher, Austin Office, Texas Transportation Institute, September 2005 - August 2008.
  • Assistant Transportation Researcher, Agency Liaison Office, Texas Transportation Institute, January 2002 - August 2005.
  • Research Associate, Agency Liaison Office, Texas Transportation Institute, December 2000 - December 2001.
  • Administrative Assistant, Agency Liaison Office, Texas Transportation Institute, July 1995 - November 2000.

Affiliations

  • Member, Transportation Research Board (TRB), Sub-Committee on Pricing Outreach.
  • Member, Transportation Research Board (TRB), Committee on Environmental Justice in Transportation.
  • Member, American Association for Public Opinion Research.
  • Member, International Association for Public Participation (IAP2).

Selected Publications

E.J. Seymour, B.T. Kuhn, K.N. Balke, N.A. Chaudhary, D.L. Jasek, R. Rajbhandari, A.P. Voigt, K.M. Miller, T.S. Geiselbrecht, S.P. Venglar. ITS Strategic Plan for Texas. 0-6672-S. Texas A&M Transportation Institute, College Station, TX. 2014.

E.J. Seymour, B.T. Kuhn, K.N. Balke, N.A. Chaudhary, D.L. Jasek, R. Rajbhandari, A.P. Voigt, K.M. Miller, T.S. Geiselbrecht, S.P. Venglar. Research to Develop an ITS Strategic Plan for Texas. 0-6672-2. Vol. 1. Texas A&M Transportation Institute, College Station, TX. April 2014.

J.A. Wagner, B.L. Ettelman, T.S. Geiselbrecht, M.M. Moran, C. Simek, D.L. Spillane. Methods and Messages: An analysis of messaging strategies for transportation funding. PRC 14-05-F. Texas A&M Transportation Institute, College Station, TX. March 2014.

G.L. Ullman, R.E. Brydia, A.A. Nelson, L.L. Higgins, R.T. Baker, T.S. Geiselbrecht. Graphical Route Information Panel Signs for Southbound I-35 and SH 130 Travel through Austin. 409175-6. March 2014.

K.M. Lorenzini, C.R. Bhat, T.S. Geiselbrecht, J.H. Overman, R. Paleti, S. Narayanamoorthy. Managing the TDM Process: Developing MPO Institutional Capacity. PSR. 0-6691-S. Texas A&M Transportation Institute, College Station, TX. 2013.

V.D. Goodin, R.J. Benz, M.W. Burris, M.A. Brewer, N. Wood, T.S. Geiselbrecht. Evaluation of the I-10 Katy Freeway Managed Lanes. PSR. 0-6688-S. Texas A&M Transportation Institute, College Station, TX. 2013.

S.R. Vadali, R. Aldrete, A. Bujanda, S. Samant, Y. Li, B.T. Kuhn, T.S. Geiselbrecht, S. Lyle, M. Zhang, K. Dalton, S. Tooley. Planning Tools to Assess the Real Estate Leveraging Potential for Roadways and Transit. 0-6538-S. Texas Transportation Institute, College Station, TX. 2013.

T.S. Geiselbrecht, J.C. Pourteau, V.D. Goodin, M.W. Burris. Texas Traffic Thermostat Marketing Package. 5-6396-01-P2. Texas A&M Transportation Institute, College Station, TX. November 2013.

V.D. Goodin, M.W. Burris, T.S. Geiselbrecht, N. Wood. Application of a Performance Management Framework for Priced Lanes. 5-6396-01-1. Texas A&M Transportation Institute, College Station, TX. November 2013.

Y. Rathod, M.W. Burris, M.A. Coppock, T.S. Geiselbrecht. Texas Traffic Thermostat Software Tool. 5-6396-01-P1. Texas A&M Transportation Institute, College Station, TX. November 2013.

V.D. Goodin, R.J. Benz, M.W. Burris, M.A. Brewer, N. Wood, T.S. Geiselbrecht. Katy Freeway: An Evaluation of a Second-Generation Managed Lanes Project. 0-6688-1. Texas A&M Transportation Institute, College Station, TX. September 2013.

V.D. Goodin, S.G. Bricka, J.C. Pourteau, R.J. Benz, M.W. Burris, M.A. Brewer, N. Wood, T.S. Geiselbrecht. Toward a Best Practice Model for Managed Lanes in Texas. 0-6688-P2. Texas A&M Transportation Institute, College Station, TX. September 2013.

V.D. Goodin, S. Bricka, J.C. Pourteau, R.J. Benz, M.W. Burris, M.A. Brewer, N. Wood, T.S. Geiselbrecht. Briefing Paper: Toward a BEST PRACTICE MODEL for Managed Lanes in Texas. 0-6688-P1. Texas A&M Transportation Institute, College Station, TX. September 2013.

C.P. Beaty, M.W. Burris, T.S. Geiselbrecht. Executive Report: Toll Roads, Toll Rates, and Driver Behavior. 0-6737-1. Texas A&M Transportation Institute, College Station, TX. July 2013.

B.L. Ettelman, S. Bricka, K. Choi, T.S. Geiselbrecht, K.M. Miller, K. Joh, J.A. Wagner. Exploring New Technology: Results of the Oak Hill Parkway Virtual Open House. Project Summary Report. TTI-2013-10. Texas A&M Transportation Institute, College Station, TX. July 2013.

B.L. Ettelman, S.G. Bricka, K. Choi, T.S. Geiselbrecht, K.M. Miller, K. Joh, J.A. Wagner. Exploring New Technology: Results of the Oak Hill Parkway Virtual Open House Pilot. TTI-2013-9. Texas A&M Transportation Institute, College Station, TX. July 2013.

B.R. Fette, T.S. Geiselbrecht, K.M. Lorenzini. Establishing Mobility Investment Priorities Under TxDOT Rider 42: Public Engagement Activities Update. Texas A&M Transportation Institute, College Station, TX. May 2013.

T.S. Geiselbrecht, B.R. Fette, T.J. Lomax, J.A. Wagner. Establishing Mobility Investment Priorities Under TxDOT Rider 42: Public Engagement Report. Texas A&M Transportation Institute, College Station, TX. May 2012.

J.C. Lowery, M.W. Burris, T.S. Geiselbrecht, V.D. Goodin. Reaction to Value Pricing by Different Suburban Populations. Transportation Research Record, Vol. 2221, 2011, pp. 74-82.

V.D. Goodin, M.W. Burris, T.J. Lomax, T.S. Geiselbrecht, R.E. Brydia, J.C. Pourteau. Pre-Determining Performance Based Operational and Toll Rate Setting Measures. 0-6396-S. Texas Transportation Institute, College Station, TX. 2011.

J. Farris, T.S. Geiselbrecht. Strategic Directions for Performance Management in TxDOT: Customer Satisfaction as a Key Driver of Success. SRP-RB 004. U.S. Department of Transportation, McLean, VA. June 2011.

J.H. Overman, P.L. Ellis, W.E. Frawley, R.F. Taylor, T.S. Geiselbrecht, V.D. Goodin. Rural Planning Organizations - Their Role in Transportation Planning and Project Development in Texas: Technical Report. 0-6483-1. Texas Transportation Institute, College Station, TX. June 2011.

V.D. Goodin, M.W. Burris, T.J. Lomax, T.S. Geiselbrecht, R.E. Brydia. Operational Performance Management of Priced Facilities. 0-6396-1. Texas Transportation Institute, College Station, TX. March 2011.

T.S. Geiselbrecht. Tell TxDOT: Customer Satisfaction Program. TTI-2011-3. Texas Transportation Institute, College Station, TX. March 2011.

R.T. Baker, L. Ding, J. Epps, C.K. Estakhri, G. Fry, T.S. Geiselbrecht, V.D. Goodin, J.G. Hudson, T.J. Lomax, C.A. Morgan, J.P. Orsak, D.L. Schrank, T. Scullion, W.R. Stockton, S.P. Venglar, J.C. Villa, B.A. Wood, D.M. Winterich, R.E. Lee, J. Zietsman. TxDOT Administration Research: Tasks Completed FY2010. 0-6581-TI-2. Texas Transportation Institute, College Station, TX. February 2011.

S.R. Vadali, R. Aldrete, A. Bujanda, S. Samant, Y. Li, T.S. Geiselbrecht, B.T. Kuhn, S. Lyle, K. Dalton, M. Zhang, S. Tooley. Planning Tools to Assess the Real Estate Leveraging Potential for Roadways and Transit: Technical Report. 0-6538-1. Texas Transportation Institute, College Station, TX. January 2011.

T.S. Geiselbrecht, T.J. Lomax, D. Oxley, E.W. Lindquist, K.M. Miller, C.P. Beaty. Results from the "Ride the Road with TxDOT" Customer Satisfaction Pilot Program. TTI-2010-6. Texas Transportation Institute, College Station, TX. December 2010.

T.S. Geiselbrecht, K.M. Miller. Best Practices in the Field of Customer Satisfaction Input/Surveys: Technical Memorandum. Texas Transportation Institute, Houston, TX. August 2010.

T.S. Geiselbrecht, R.T. Baker. Interstate 35 Citizens' Advisory Committee Public Outreach: Business Listening Session Results: Work performed under TxDOT RMC 0-6581, Task 11. TTI-2010-14. Texas A&M Transportation Institute, College Station, TX. June 2010.

T.S. Geiselbrecht, R.T. Baker, H.E. Ford. Interstate 35 Citizens' Advisory Committee Public Outreach: Focus Group Results. TTI-2010-13. Texas Transportation Institute, College Station, TX. May 2010.

T.S. Geiselbrecht, J.G. Hudson, T.J. Lomax, J.C. Villa, D.M. Winterich, J. Zietsman. TxDOT Administration Research: Tasks Completed in FY2009. 0-6581-TI-1. Texas Transportation Institute, College Station, TX. January 2010.