Analysis of ATIS Partnering Options in Houston, Texas (7-3950-2)

This report provides an analysis of public-private partnering options for future Advanced Traveler Information System (ATIS) development in the Houston region. The analysis focuses on the ATIS market packages from the National Intelligent Transportation Systems (ITS) Architecture that the Houston transportation stakeholders gave either high or medium priorities for the region. Researchers examined the potential applicability of four major types of public-private partnering arrangements previously identified through past research as having potential applicability to ATIS activities (public-centered operations, contracted operations, franchise operations, and privatized operations). The analysis showed that several of the ATIS market packages could see more than one type of partnering arrangement evolve in the Houston region in the future because trends have yet to be established regarding revenue potentials, market penetration, etc. for the various packages. Nevertheless, the options shown for each market package can be taken as a first cut of feasible alternatives (and those not feasible) for fostering future public-private partnerships of ATIS activities in the Houston region.