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	<title>Texas A&#38;M Transportation Institute&#187; looklearnlive</title>
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	<description>Saving Lives, Time and Resources.</description>
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		<title>Safety Experts Focus on Motorcycle Fatalities</title>
		<link>http://tti.tamu.edu/2012/09/01/safety-experts-focus-on-motorcycle-fatalities/</link>
		<comments>http://tti.tamu.edu/2012/09/01/safety-experts-focus-on-motorcycle-fatalities/#comments</comments>
		<pubDate>Sat, 01 Sep 2012 17:10:55 +0000</pubDate>
		<dc:creator>Tobey</dc:creator>
				<category><![CDATA[Texas Transportation Researcher]]></category>
		<category><![CDATA[Volume 48, Number 3]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[looklearnlive]]></category>
		<category><![CDATA[motorcycle fatalities]]></category>
		<category><![CDATA[motorcycle safety]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[traffic safety conference]]></category>

		<guid isPermaLink="false">http://tti.tamu.edu/?p=9881</guid>
		<description><![CDATA[An entire session of the annual Traffic Safety Conference was dedicated to motorcycle safety this year in addition to related remarks made during the conference's opening session.]]></description>
				<content:encoded><![CDATA[<p>Sixteen  percent of all vehicle fatalities in Texas involve motorcyclists, according to  David Strickland, the administrator of the National Highway Traffic Safety  Administration. A recently licensed motorcyclist himself, Strickland was a  speaker during the opening session of the fourth annual Traffic Safety  Conference in San Antonio this summer.</p>
<div id="attachment_10015" class="wp-caption alignright" style="width: 250px"><a href="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3motorcycling-101-lg.jpg" rel="shadowbox[sbpost-9881];player=img;"><img src="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3motorcycling-101.jpg" alt="two motorcyclists taking the Course for Motorcycle Riders" title="" width="240" height="130" class="size-full wp-image-10015" /></a><p class="wp-caption-text">Described as Motorcycling 101, The Course for Motorcycle Riders teaches both new and experienced riders how to safely operate a motorcycle. Riders seeking a motorcycle license in Texas are required to take The Course.</p></div>
<p>&ldquo;I love motorcyclists, and I  love motorcycling, but motorcyclists don’t necessarily love me,&rdquo; Strickland  told the crowd of more than 200 law-enforcement personnel, transportation  researchers, policy makers, public health officials, traffic engineers and  other safety professionals from around the state. &ldquo;I will tell anybody: wear a  helmet, wear the right clothing, and get yourself into a riding class. Because  statistically speaking, you’re on two wheels, so you’re at a physical  disadvantage. Why stack the odds against yourself even more?&rdquo;</p>
<p>Strickland informed the group that motorcyclists also have a much  higher rate of riding impaired when compared to passenger-vehicle drivers. And  although Texas crash fatality rates have steadily decreased over the last  several years, that’s not the case where motorcycles are concerned. &ldquo;The  fatality rate with motorcycles is really keeping Texas back in term of overall  fatalities,&rdquo; Strickland said.</p>
<p>&ldquo;While we saw a decline in motorcycle deaths for the first time  in over a decade in 2009, we must continue our efforts to promote sharing the  road safely and watching out for motorcycles,&rdquo; says Research Scientist Patricia  Turner of the Texas A&amp;M Transportation Institute’s Center for  Transportation Safety. &ldquo;The most recent statistics show that motorcycle  fatalities increased by 10 percent, from 435 in 2010 to 479 in 2011.&rdquo;</p>
<p>An entire session of this  year’s Traffic Safety Conference was dedicated to motorcycle safety. Speakers  for the session included Turner and Jude Schexnyder, chair of the Texas  Motorcycle Safety Coalition.</p>
<p>&ldquo;Motorcyclists are 25 more times more likely than passengers in  cars to be killed in an accident, and they are five times more likely to be  injured,&rdquo; <abbr>TxDOT</abbr> Deputy Executive Director John Barton said during his speech at  the opening session of the conference.</p>
<p>Barton informed the crowd that he was involved in  a crash with a motorcyclist in 1997. &ldquo;I flat out did not see them,&rdquo; he said,  adding that motorcycle safety programs like Share the Road are necessary. &ldquo;It’s  important for all of us to remind each other that we have to pay attention and  we have to take a second look.&rdquo;</p>
<div class="sidebar-article">
<h2 id="lll">LookLearnLive.org</h2>
<div id="attachment_10013" class="wp-caption alignright" style="width: 220px"><a href="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3lll-screenshot-lg.jpg" rel="shadowbox[sbpost-9881];player=img;"><img src="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3lll-screenshot.jpg" alt="screenshot from the LookLearnLive website" title="" width="210" height="138" class="size-full wp-image-10013" /></a><p class="wp-caption-text">Created by TTI in 2009, the Look, Learn, Live motorcycle safety campaign was launched by the Texas Department of Transportation to address the rising number of motorcycle fatalities in the state. Visit <a href="http://www.looklearnlive.org/" style="color: white; border-bottom: none;"><span style="color: white;" title="LookLearnLive website">http://looklearnlive.org</span></a> or Facebook at  <a href="http://www.facebook.com/TexasMotorcycleSafety" style="color: white; border-bottom: none;"><span style="color: white;" title="LookLearnLive.org on Facebook">http://www.facebook.com/TexasMotorcycleSafety</span></a>.</p></div>
<p><a href="http://www.looklearnlive.org/">LookLearnLive.org</a> promotes motorcycle safety through awareness and training for riders and motorists alike. Since its launch in 2009, the site has become a clearinghouse for all aspects of motorcycling including safety, legislation and riding events. Riders are also encouraged to visit the LookLearnLive.org Facebook page for timely announcements about riding safety.</p>
<p>&ldquo;LookLearnLive.org is the go-to source for motorcycle safety in Texas,&rdquo; says site administrator Michelle Hoelscher, Texas A&#038;M Transportation Institute (<abbr>TTI</abbr>) communications specialist. &ldquo;We’re reaching out to both motorcycle riders and motorists to say, &lsquo;Be more aware of each other. It’s dangerous out there.&rsquo;&rdquo;</p>
<p>Besides informing visitors about safety statistics and best practices for maximizing safety (like looking left twice before entering an intersection), the site also promotes personal responsibility for riders through the &ldquo;I Ride for Tomorrow&rdquo; initiative. A form on the site asks bikers to accept personal responsibility for riding safely, legally and soberly.</p>
</div>
</div><!-- post --><div id="researcher-info-sidebar"><h4 class="widgettitle">This Issue</h4><h3>Partners in Transportation Research</h3><img width="220" height="285" src="http://tti.tamu.edu/wp/wp-content/uploads/2012/10/v48n3cover.jpg" class="attachment-sidebar-thumbnail wp-post-image" alt="Texas Transportation Researcher: Volume 48, Number 3" /><p>Volume 48, Number 3<br />September 2012<!-- <br />September 2012--><br /><a href="http://tti.tamu.edu/2012/09/01/partners-in-transportation-research/">Issue Overview</a></p></div><!-- .researcher-info-sidebar --><div class="researcher-sidebar" style="margin-top: 20px;">
<div class="on-this-page">
<h2 class="otp">On this page:</h2>
<ul>
<li><a href="#lll">LookLearnLive.org</a></li>
<li><a href="#more-info">For More Information</a></li>
</ul>
</div>
<div class="researcher-sidebar-content">
  <a href="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3motorcycle-headlights-lg.jpg" rel="shadowbox[sbpost-9881];player=img;"><img src="http://tti.tamu.edu/wp/wp-content/uploads/2012/09/v48n3motorcycle-headlights.jpg" alt="motorcycle headlights" title="" width="210" height="60" class="aligncenter size-full wp-image-10017" /></a></p>
<h2 id="more-info">For more information:</h2>
<address>Patty Turner<br />
  (979) 845-4872<br />
  <a href="mailto:p-turner@tamu.edu">p-turner@tamu.edu</a></address>
</div>

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		<item>
		<title>Motorcycle Fatalities Focus of Safety Experts</title>
		<link>http://tti.tamu.edu/2012/08/21/motorcycle-fatalities-focus-of-safety-experts/</link>
		<comments>http://tti.tamu.edu/2012/08/21/motorcycle-fatalities-focus-of-safety-experts/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 19:30:53 +0000</pubDate>
		<dc:creator>r-davenport@tti.servers</dc:creator>
				<category><![CDATA[MyTTI News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[looklearnlive]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[motorcycle safety]]></category>
		<category><![CDATA[traffic safety conference]]></category>

		<guid isPermaLink="false">http://tti.tamu.edu/?p=9356</guid>
		<description><![CDATA[Sixteen percent of all vehicle fatalities in Texas involve motorcyclists, according to David Strickland, the administrator of the National Highway Traffic Safety Administration. A recently licensed motorcyclist himself, Strickland was a speaker during the opening session of the 4th annual Traffic Safety Conference in San Antonio this summer. “I love motorcyclists and I love motorcycling, [...]]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-9379" title="Motorcycle in Traffic" src="http://tti.tamu.edu/wp/wp-content/uploads/2012/08/motorcycle-300x185.jpeg" alt="This is a picture of a motorcycle in traffic." width="300" height="185" />Sixteen percent of all vehicle fatalities in Texas involve motorcyclists, according to David Strickland, the administrator of the National Highway Traffic Safety Administration. A recently licensed motorcyclist himself, Strickland was a speaker during the opening session of the 4<sup>th</sup> annual <a title="Traffic Safety Conference" href="http://tti.tamu.edu/2012/06/11/safer-roads-more-work-highlighted-at-tti-safety-conference/" target="_blank">Traffic Safety Conference </a>in San Antonio this summer.</p>
<p>“I love motorcyclists and I love motorcycling, but motorcyclists don’t necessarily love me,” he told the crowd of more than 200 law-enforcement personnel, transportation researchers, policy makers, public health officials, traffic engineers and other safety professionals from around the state. “I will tell anybody, wear a helmet, wear the right clothing, and get yourself into a riding class. Because statistically speaking, you’re on two wheels, so you’re at a physical disadvantage. Why stack the odds against yourself even more?”</p>
<p>Strickland informed the group that motorcyclists also have a much higher rate of riding impaired when compared to passenger-vehicle drivers. And, although Texas crash fatality rates have steadily decreased over the last several years, that’s not the case where motorcycles are concerned. “The fatality rate with motorcycles is really keeping Texas back in term of overall fatalities.”</p>
<p>“While we saw a decline in motorcycle deaths for the first time in over a decade in 2009, we must continue our efforts to promote sharing the road safely and watching out for motorcycles,” says <a title="Patricia Turner" href="http://tti.tamu.edu/people/resume/?id=2964">Patricia Turner</a> of the Texas A&amp;M Transportation Institute’s Center for Transportation Safety. “The most recent statistics show that motorcycle fatalities increased by 10 percent, from 435 in 2010 to 479 in 2011.”</p>
<p>An entire session of this year’s Traffic Safety Conference was dedicated to motorcycle safety. Speakers for the session included Turner and Jude Schexnyder, chair of the Texas Motorcycle Safety Coalition.</p>
<p>“Motorcyclists are 25 more times more likely than passengers in cars to be killed in an accident, and they are five times more likely to be injured,” TxDOT Deputy Executive Director John Barton said during his speech at the opening session of the conference.</p>
<p>Barton informed the crowd that he was involved in a crash with a motorcyclist in 1997. “I flat out did not see them,” he said, adding that motorcycle safety programs like Share the Road, are necessary. “It’s important for all of us to remind each other that we have to pay attention and we have to take a second look.”</p>
<p>For more information about how to help ensure motorcycling is safe for both rider and driver, check out <a href="http://www.looklearnlive.org/" target="_blank">Look Learn Live.org</a>. Also, visit and &#8220;Like&#8221; our <a href="https://www.facebook.com/pages/Look-Learn-Liveorg/397889903599683">Look Learn Live.org Facebook page</a>.</p>
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		</item>
		<item>
		<title>TTI Focuses on Improving Motorcycle Safety</title>
		<link>http://tti.tamu.edu/2011/12/07/tti-focuses-on-improving-motorcycle-safety/</link>
		<comments>http://tti.tamu.edu/2011/12/07/tti-focuses-on-improving-motorcycle-safety/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 17:08:02 +0000</pubDate>
		<dc:creator>Chris Sasser</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[looklearnlive]]></category>
		<category><![CDATA[motorcycles]]></category>
		<category><![CDATA[safety]]></category>

		<guid isPermaLink="false">http://tti.tamu.edu/?p=7335</guid>
		<description><![CDATA[Motorcycle fatalities in Texas declined in 2009, halting an 11-year trend of steady increases, but there is no complacency among state officials. The Texas Department of Transportation (TxDOT) Traffic Safety Program funded several projects to keep the momentum going and continue statewide efforts to improve motorcycle safety. Center for Transportation Safety (CTS) Research Scientist Patricia [...]]]></description>
				<content:encoded><![CDATA[<p>Motorcycle fatalities in Texas declined in 2009, halting an 11-year trend of steady increases, but there is no complacency among state officials. The Texas Department of Transportation (TxDOT) Traffic Safety Program funded several projects to keep the momentum going and continue statewide efforts to improve motorcycle safety.</p>
<p>Center for Transportation Safety (CTS) Research Scientist Patricia Turner leads the projects, which range from increasing driver awareness of motorcycles to expanding educational opportunities for motorcycle training instructors.</p>
<p>“The key to keeping the downward trend for motorcycle fatalities in Texas is education and outreach,” said Karen Peoples, TxDOT’s Interim Motorcycle Safety Project Manager.</p>
<p>“This includes making sure that all motorcycle safety trainers and instructors have access to professional development opportunities,” said Peoples.  “We need more and better qualified instructors to meet the growing demand for rider training courses, especially now that everyone must complete the course to get a motorcycle license or endorsement.”</p>
<p>“We  are very excited to be working with TxDOT to improve rider safety,” Turner said. “We’ve made a lot of progress over the past several years, but motorcyclists still account for 14 percent of all traffic fatalities, so it’s important that we continue our efforts.”</p>
<p>The Center’s motorcycle projects include:</p>
<p><strong>Increasing recruitment/retention of motorcyclist safety training instructors</strong></p>
<p>This project addresses the need for a more efficient way to deliver training and recertification to qualified motorcycle safety course instructors and trainers. TTI will work collaboratively with TxDOT and Texas Department of Public Safety (TxDPS) to conduct eight regionally diverse professional development workshops. TTI will also will film and produce several “on-bike” training videos to use in a web-based motorcycle safety instructor certification program currently under development. <strong></strong></p>
<p><strong>Statewide motorist awareness and motorcycle safety outreach</strong></p>
<p>Over several years, TTI has worked with TxDOT and the TxDPS to develop and promote public information messages and educational materials for drivers and riders to improve motorcyclist safety and reduce the number of motorcycle crashes and related injuries. This project continues these efforts through the implementation of a statewide motorist awareness and motorcyclist safety outreach program.  The project includes updating / developing motorist and rider awareness materials, including those associated with the “Share the Road,” “Take the Course,” “Ride Safe,” and “Drink.Ride.Lose.” campaigns; facilitating meetings, including the annual motorcycle safety forum, for the Texas Motorcycle Safety Coalition (TMSC), Board, and standing committees; maintaining and updating the motorcycle safety website, <a href="http://www.looklearnlive.org/">www.looklearnlive.org</a> ; and distributing and promoting campaign materials and messages at public events, motorcycle gatherings, rallies, and conferences.</p>
<p><strong> </strong><strong>Texas law enforcement motorcycle safety and enforcement training course conversion</strong></p>
<p>Law enforcement play a significant role in reducing unsafe motorcycle riding through the enforcement of traffic laws and the promotion of safe riding behaviors and safe driving practices around motorcycles. Under a FY 2011 grant, TTI developed the <em>State of Texas Law Enforcement Motorcycle Safety and Awareness Training</em> course. The course informs officers about motorcycle laws, safety issues, and enforcement strategies to aid in reducing motorcycle crashes and injuries. This project involves the conversion of the classroom-based curriculum into a web-based training (WBT) program with the goal of reaching a larger number of Texas peace officers more efficiently.</p>
<p>For more information, contact Patricia Turner at (979) 458-2619 or <a href="mailto:p-turner@tamu.edu">p-turner@tamu.edu</a>.</p>
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