MyCarDoesWhat, a national public education campaign launched by the University of Iowa (UI) and National Safety Council (NSC), kicks off this week. The one-of-a-kind campaign is dedicated to educating and demonstrating to drivers vehicle safety technologies designed to help prevent crashes.
The foundation for the campaign was set by the National Consumer Survey of Driving Safety Technologies (National Survey) completed by the Transportation and Vehicle Safety Program at UI. Texas A&M Transportation Institute (TTI) Senior Research Scientist, Susan Chrysler contributed significantly to the fundamental National Survey development and deployment and campaign themes while at UI and continues her involvement now as a subject matter expert. Chrysler returned to TTI in 2014 after spending three years at UI as the Director of Research at the National Advanced Driving Simulator.
“Technologies highlighted on MyCarDoesWhat.org can reduce the severity of a crash or even prevent some crashes altogether,” said Chrysler. “The campaign educates drivers about vehicle safety technologies using research-driven consumer videos, graphics, ads, public service announcements, social media and a robust website.”
The National Survey found that drivers are uncertain about the surge of vehicle safety technologies and how they work — even features that have been standard for years.
The campaign launch in Washington, D.C., included the participation of both Anthony Foxx, the Secretary of Transportation, and Mark Rosekind, Administrator of the National Highway Transportation Safety Administration.
“Given the increased number of fatalities and injuries we’re seeing, it’s critical for drivers to better understand how to be safer on the roads,” Foxx said. “MyCarDoesWhat helps consumers better understand how these life-saving technologies can help.”
As a leader committed to research driven solutions to problems and challenges faced in transportation, TTI fully supports the efforts and goals of the MyCarDoesWhat campaign. TTI looks forward to their continued participation and support in the program, and encourages everyone to visit MyCarDoesWhat.org and follow MyCarDoesWhat on Twitter and Facebook.