Marketing TTI Expertise through TTI-Sponsored Workshops and Webinars

Although experts in some of the Texas A&M Transportation Institute's (TTI's) divisions and programs are involved in instructor-led and web-based training for various research sponsors, the Institute does not currently sponsor these types of technology transfer activities. TTI has the technical expertise and research support services necessary to develop and implement a technology transfer program in the form of a face-to-face workshop or webinar. The project team developed and implemented a pilot TTI-sponsored face-to-face workshop to determine if this approach is a viable option for TTI to market its expertise and research technologies to new potential markets, such as local governments, industry, consultants, and state departments of transportation outside of Texas. The project team also will develop the internal infrastructure and support services required for TTI experts to produce and deliver webinars in a variety of research expertise areas. The purpose of this project is to promote TTI's expertise and help diversify the TTI research portfolio, which is Goal 1.1 of the TTI Strategic Plan (2013-2016).