U in the Driver Seat -- A Peer-to-Peer Pilot Program for Decreasing Car Crashes by College Students
Author(s):
S.M. Tisdale
Publication Date:
September 2013
Abstract:
The goal of this project was to build a peer-to-peer (P2P) model, U in the Driver Seat, targeted toward the college-aged audience at two college campuses. Researchers performed the following tasks: conducted pre- and post-assessments of driving risk awareness and self-reported driving behavior, performed field observations of seat belt use and driver's use of electronic device(s), established a leadership team at each campus, provided safety messages and promotional items to the team, provided ideas for project/safety messaging activities to the team, and assisted the teams in establishing a student-run designated driver program.
Objectives of the study included:gaining a better understanding of risk awareness and attitudes toward driving dangers measuring success of P2P messaging and activities for a college-aged audience, increasing understanding of safety messaging and design elements effective with this age group, and improving the program model.
Report Number:
SWUTC-14/600451-00015-1
Electronic Link(s):
Document/Product
http://swutc.tamu.edu/publications/technicalreports/600451-00015-1.pdf
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