When Texas A&M Transportation Institute (TTI) Senior Research Scientist Michael Manser sought a redesign of LookLearnLive.org, his number-one priority was to improve its usability as a resource for stakeholders in motorcycle safety. The site supports the safety and awareness campaign developed by TTI, the Texas Department of Transportation and the Texas Department of Public Safety to reduce the number of motorcycle crashes, injuries and fatalities on Texas roadways.

Along with an aesthetic overhaul, the site now has new and enhanced usability features and other significant improvements. While the new look might be the first thing a user notices, it’s the easy access to information that will pay dividends down the road, hopefully in the form of fewer crashes. The previous version of the website served as a repository of select content, which was sometimes difficult to find on the old site.
“The website redesign was a significant step in making sure we better serve motorcyclists by providing them an easy way to access content and resources,” says Manser.
For example, all Texas Motorcycle Safety Coalition (TMSC) past meeting agendas, minutes and materials, and information on upcoming meetings are available on the new site. Videos demonstrating safe riding practices are viewable, and users can also find materials from the Motorcycle Safety Forum, the annual meeting where coalition stakeholders gather to discuss the latest in motorcycle safety.
TMSC meetings are open to motorcyclists from all over the Lone Star State. However, before the site redesign, access to the meetings was limited to those who could attend in person. Now, motorcyclists will have one-click access to join TMSC meetings from anywhere in Texas. This is one way the redesign provides an opportunity for more riders to join and be active with the coalition.
“I would like to thank my fellow TTI employees Vicky Nelson, James Moughon, Jamie McKinnerney, Chris Bratlien and Laura Higgins,” says Manser. “Their hard work has resulted in a wonderful LookLearnLive.org website that is easy to use and contains content that will be valuable to riders and help make Texas roads safer.”
