Author(s):
V.D. Goodin, T.S. Collier, K.N. Womack, P.S. Green, P.R. Reeder, C.A. Lewis, C.R. Swenson
Publication Date
October 2004
Abstract
This report documents a case study of mid-size urban/rural toll road options under consideration in the Tyler, Texas, area.
The case study focuses on a proposed outer loop, Loop 49, which is a new regional highway that will eventually connect Lindale and US 69 with 1-20 northwest of the city and then loop to the south and east, terminating at 1-20 on the east side of Tyler. The objectives of the tolling implementation project are to (1) pilot test tolling applications in a mid-size urban/rural area, specifically on the south segment of Loop 49 that is under construction as a non-tolled road, and (2) to develop a toll history for Loop 49.
This report provides documentation of the planning and design considerations and the associated decision processes for toll implementation on Loop 49 from project inception through preliminary engineering. The case study examines several toll technologies and service approaches for Loop 49. The conceptual tolling implementation plan identifies potential tolling locations and configurations.
Artist's renderings of toll collections sites were also developed and used in assessing public perception through stakeholder interviews and focus groups. The second task in the evaluation was to assess public perception of tolling, including the chosen toll technology. The research team gathered baseline public perception data through interviews with community stakeholders, interviews with truckers in the area, focus groups, and a public opinion survey. The public perception data collection identified gaps in the public's understanding of the project, and a marketing strategy was formulated to address the knowledge gaps. Lastly, the case study addressed financial considerations and partnering opportunities that may be used to enhance the financial viability of Loop 49 as a toll project. As the project moves toward opening in January 2006, various elements such as marketing, environmental reevaluation, and development of partnerships will be pursued, and an evaluation of public perception and toll operations will be performed.
Report Number:
5-4055-01-4
Keywords:
Marketing, Public Outreach, Toll Design, Toll Technology, Tolls
Link(s):
Document/Product
http://tti.tamu.edu/documents/5-4055-01-4.pdf
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